Social media is the talk of the town (the world really). You can’t go to a cocktail party these days – business or social – and not get into a conversation about Facebook friends or Twitter followers or the great blog post someone read recently. It has become de rigeur, part of everyone’s regular day.
My [...]
Lennar is doing a lot right — their social media programs are heads above anybody else I can find, and the latest example of their leadership is the new YouTube channel they just launched called LennarCares. The channel is dedicated to helping homeowners learn how to properly care for their home, regardless of whether it [...]
This is a guest commentary courtesy of Indra Gardiner, COO/President of Bailey Gardiner in San Diego.
Been thinking about Twitter and blogs and which I prefer and why. Perhaps because I’ve done little of either this past week; a rarity these days. I’ve been wondering which matters most.
A few weeks ago, Todd Defren asked his followers [...]
I really love hanging out with my homeys in the homebuilding community – and here’s why: they are eternal optimists, and the world needs more of those.
At PCBC last week, I had the privilege of hanging with old and new friends in the building industry, and no one would argue that this group has taken [...]
I’m just returning home from speaking at the Pacific Coast Builders Conference (PCBC) in San Francisco, where I led a presentation on social media marketing for the homebuilding community. And although I was there to teach along with Jason Baer and Lora Heramb, I was also there to learn. And I learned a great deal about where homebuilder [...]