In the beginning, I think most people view LinkedIn as a networking tool they see as necessary for landing that next great job. And maybe that was their original intention for joining. But now as the popularity of all social media escalates at a fever pitch, and LinkedIn celebrates more than 43 million users with [...]
Guest commentary by Sarah Yaussi
I spent a bunch of time on the Web last night, catching up on my news, trolling for new story ideas, and listening to real estate-related conversations taking place online, when I got a message on Twitter from one of Big Builder’s 1,800-plus “followers.” This particular DM—a.k.a. direct message for Twitter [...]
Is today your Domino’s?
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.
In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It was [...]
There’s a new technology on the horizon that will forever change the way consumers shop for homes — and as marketers we all better understand and prepare for it. It’s called Augmented Reality, and they are already testing it in Europe so it’s just a matter of time before it hits a smartphone near you.
Taking [...]
Guest commentary by Caron Golden
I love days when there’s a convergence — or maybe I should really say collision — of thought patterns that begins before I’ve even had my first cup of coffee. Here I was at my desk before 6 a.m. and I open my email to find an intriguing blog post in [...]