Comments on: Measuring the Effectiveness of Twitter http://www.buildersocialblog.com/2009/07/measuring-the-effectiveness-of-twitter/ Social Media for Homebuilders Thu, 12 Aug 2010 14:00:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: jason http://www.buildersocialblog.com/2009/07/measuring-the-effectiveness-of-twitter/comment-page-1/#comment-36 jason Tue, 14 Jul 2009 02:20:34 +0000 http://www.buildersocialblog.com/?p=102#comment-36 Thanks Mike, I hope it was useful! I absolutely agree that long-term value is difficult to measure - in this case, I doubt very much that anyone could unearth a single tweet that we could confidently say triggered the decision to buy a house. The irony of Twitter is that it operates in the most immediate and trackable medium on Earth, yet I believe one of its most useful capabilities for big-ticket item manufacturers is for branding, awareness, and maintaining top-of-mind status - just like the good ol' days of print, radio and TV. Funny, huh? Thanks Mike, I hope it was useful! I absolutely agree that long-term value is difficult to measure – in this case, I doubt very much that anyone could unearth a single tweet that we could confidently say triggered the decision to buy a house.

The irony of Twitter is that it operates in the most immediate and trackable medium on Earth, yet I believe one of its most useful capabilities for big-ticket item manufacturers is for branding, awareness, and maintaining top-of-mind status – just like the good ol’ days of print, radio and TV. Funny, huh?

]]> By: Mike Lyon http://www.buildersocialblog.com/2009/07/measuring-the-effectiveness-of-twitter/comment-page-1/#comment-35 Mike Lyon Tue, 14 Jul 2009 01:32:05 +0000 http://www.buildersocialblog.com/?p=102#comment-35 Jason, Great article and these are definitely the best ways to get immediate ROI. the hardest part is to measure long term influence and community building. I guess the retweet/replies over time will tell builders if people are listening/interacting. Thanks for the great info! Jason,

Great article and these are definitely the best ways to get immediate ROI. the hardest part is to measure long term influence and community building. I guess the retweet/replies over time will tell builders if people are listening/interacting. Thanks for the great info!

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