Monthly Archives: August 2009

Builder Blog Basics

Guest commentary by Sarah Yaussi
Last week, I was participated in an online seminar called “Social Media Boot Camp: Blogging – Building Your Home Base.” I was invited as a guest speaker by Mike Lyon of Do You Convert? fame, who hosted the event. (I still love that he called me a social media ninja, although [...]

A Resource Guide for Engaging in Social Media Marketing

Guest commentary by Paula Huggett of The Bokka Group
Paula shares this collection of resources as a great primer for beginning social media participants.  It includes a listing of some great links that share information about the various social media tools and how to use them.  Some of these links are a bit outdated, and yet [...]

This Video on Social Media Says It All

At Pacific Coast Builders Conference earlier this summer, I spoke on Social Media for Homebuilders and showed a video at the beginning of my presentation called “Did You Know?”
Here is the latest version of that video, which now focuses almost exclusively on Social Media (to no surprise):

Pretty amazing statistics – I wonder what 2010’s video [...]

The Twitter Newbie Follower Condundrum

Guest commentary by Caron Golden
I’ve recently taken on the launch and management of a Twitter account for a large condominium project in San Diego. My goal in using social media for this client is to help move their brand into more positive terrain, position them as a lifestyle icon in their part of the city, [...]

Delegation Equals Death in Social Media

Are you just a social media cheerleader?
Almost every time I work with a corporation on social media, I hear a version of this statement:
“Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting us all up to speed.”
Bang Bang. [...]