Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online conference that attendees can access at any time. This is a great example of new media marketing at its finest, and what better place for me to talk about online marketing than at an online conference?
In case you missed it, here it is for your viewing and listening pleasure:
The Message & the Medium
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3 Comments
Thank you so much for participating in the Big Builder ‘09 Virtual Event, which went live today (11/16). It’s only through the care, generosity, and commitment of individuals and companies like you and BG Creative that we can continue to create programming and events for our industry. This virtual event is ground breaking in a lot of ways and we hope to continue to improve on it in the future. Be sure to check out Jon Bailey’s on-demand presentation + more at http://www.bigbuilderconference.com.
Johnathan, this presentation is an exceptional innovation in “builder conferences.” I work for an advertising firm in Northern California that specialized in homebuilders and I have had my eyes on BG for quite some time. I have been pushing for many of my clients to integrate social media into their marketing campaigns and I have a really exciting launch I will share with you once it is live. It is imperative our clients begin to embrace Interactive because the first time buyer is unlike any we have seen before. The millennial generation is shaping homebuilder marketing and only the agencies which adapt to the emerging Gen Y’s will succeed. Okay, I am rambling – but this presentation really made me excited! Thank you!
Again, thank you for the stellar information. I cannot wait to see what you do next.
-Connor V. Lynch
Connor Lynch ´s last blog ..connorlynch: just got done meeting with one of my homebuilder clients – we are going to pave the way for a new community brochure!
(…) though unrelated to my blog, still http://www.buildersocialblog.com is one great source of tips on this subject(…)
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This post was mentioned on Twitter by jonjonbailey: Homebuilders still slow to the game in social media. Learn more about how to market online here: http://tinyurl.com/yd6h4q9 #bgsd…