The world of marketing has changed forever, and homebuyers along with it. Traditional ad resources like newspapers, direct mail, radio and TV are dropping like flies, and all we hear about are the great new online marketing opportunities. As homebuilders and the industry continue to migrate to the Internet, it becomes increasingly difficult to determine [...]
Twitter hashtags and handles for speakers at the Pacific Coast Builder Conference (PCBC 2010)
Tips on what not to do in Social Media if you are a homebuilder
SOCIAL MEDIA-AN UNTAPPED RESOURCE FOR HOMEBUILDERS
How to reach new customers by developing your online community
Did you know nearly nine out of 10 homebuyers begin their quest for a home online? Yet few homebuilders are engaging the space to reach customers. Banner ads and pay-per-click are no longer enough. Your online presence must be [...]