The world of marketing has changed forever, and homebuyers along with it. Traditional ad resources like newspapers, direct mail, radio and TV are dropping like flies, and all we hear about are the great new online marketing opportunities. As homebuilders and the industry continue to migrate to the Internet, it becomes increasingly difficult to determine which new tools might be most effective, and why. The below presentation from this years PCBC, shows innovative new tools in online marketing including user profiling, behavioral targeting, and contextual advertising. The keynote also covers social media, mobile applications, pay-per-click, search engine optimization and email marketing, and how all these pieces fit together into a cohesive online marketing strategy.

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