Guest commentary by Caron Golden
Clearly you already know it’s a good idea to be reading up on what’s happening in social media. Otherwise, you wouldn’t be reading Builder Social Blog. And, yes, this is a great source for information specific to homebuilders. But, we’re not the sole source, nor should we be. Each of us [...]
Mobile video is a game-changer for the mobile web, and will be a critical tool for homebuilders.
Does social media make you more comfortable, or less comfortable? For me, it’s both.
As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, regardless [...]
Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?
If you’re Apple, Nike, or anything made with bacon, stop reading now.
If not, read on and recognize that your customers are probably not desperately trying to connect with your brand in social media.
As marketers, we’re trained to “see” brands and how they compete for our attention. Like a gold digger with a nose for AMEX, [...]