Author Archives: mswanson

Online Marketing Presentation from PCBC 2010

The world of marketing has changed forever, and homebuyers along with it. Traditional ad resources like newspapers, direct mail, radio and TV are dropping like flies, and all we hear about are the great new online marketing opportunities. As homebuilders and the industry continue to migrate to the Internet, it becomes increasingly difficult to determine [...]

PCBC 2010: Start Your Twitter Engines!

Twitter hashtags and handles for speakers at the Pacific Coast Builder Conference (PCBC 2010)

Social Media Dont’s for Homebuilders

Tips on what not to do in Social Media if you are a homebuilder