Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?
Guest commentary by Sarah Yaussi
I had a colleague in the industry contact me with a really good question about Twitter. He wrote:
“We have been following your commentary on social media, which we find fascinating, but we’re not quite sure how to apply it to us. We have one very specific question for you: Do you [...]
The number one question I am being asked by homebuilders these days is this: How do I engage my sales teams in social media? Understandable, as builders are trying to grasp how to tie actual sales to the social media marketing process and determine a Return On Investment.
My answer? There is no easy way.
Yes, it’s [...]
Guest commentary by Caron Golden
Recently, the Washington Post issued social media guidelines to its staff and they’ve caused some controversy, thanks to the long list of “can’t do’s” that some see as stymying the kind of conversation in which journalists need to be engaged.
It’s not just media companies that are looking at how to manage [...]
Guest commentary by Jason Amunwa
Towards the end of August, Wired magazine published an article called “The Good Enough Revolution: When Cheap and Simple Is Just Fine”. This article, as many from Wired do, flipped my lid, because it put a name to something that I’ve encountered numerous times while working in social media – that [...]