We preach the liberal use of social media tactics for homebuilders in this blog, and all of our contributors agree that the future of marketing is strongly rooted in the online world. Yet folks who think that is the sole place to put their attention and resources are misguided – the best marketing programs today [...]
Guest commentary by Sarah Yaussi
Last spring I was introduced, virtually as luck would have it, to this woman Sherry Heyl, who is a social media consultant in Atlanta. Although Heyl’s company, Concept Hub, admittedly does very little work related to real estate, I decided to sign up for her e-newsletter, thinking it might be provocative [...]
There’s a new technology on the horizon that will forever change the way consumers shop for homes — and as marketers we all better understand and prepare for it. It’s called Augmented Reality, and they are already testing it in Europe so it’s just a matter of time before it hits a smartphone near you.
Taking [...]
Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that it’s [...]