Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?
Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]
Guest commentary by Jason Amunwa
The following is taken from a new post I contributed to Bailey Gardiner’s blog, Don’t Drink the Kool Aid as a kind of scorecard of some 2009 online marketing predictions. Although it has a bit of a broader focus, I felt that a few of these predictions were especially meaningful for [...]
There’s a new technology on the horizon that will forever change the way consumers shop for homes — and as marketers we all better understand and prepare for it. It’s called Augmented Reality, and they are already testing it in Europe so it’s just a matter of time before it hits a smartphone near you.
Taking [...]
I really love hanging out with my homeys in the homebuilding community – and here’s why: they are eternal optimists, and the world needs more of those.
At PCBC last week, I had the privilege of hanging with old and new friends in the building industry, and no one would argue that this group has taken [...]