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Category Archives: Social Media Case Studies
Online Homebuilder Marketing at the Big Builder Virtual Conference
Nov 16, 2009 –
Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]
Evaluating Online Marketing Predictions of 2009
Oct 30, 2009 –
Guest commentary by Jason Amunwa
The following is taken from a new post I contributed to Bailey Gardiner’s blog, Don’t Drink the Kool Aid as a kind of scorecard of some 2009 online marketing predictions. Although it has a bit of a broader focus, I felt that a few of these predictions were especially meaningful for [...]
Creating Social Media Policy or Shutting Down Engagement?
Oct 5, 2009 –
Guest commentary by Caron Golden
Recently, the Washington Post issued social media guidelines to its staff and they’ve caused some controversy, thanks to the long list of “can’t do’s” that some see as stymying the kind of conversation in which journalists need to be engaged.
It’s not just media companies that are looking at how to manage [...]
The “Good-Enough” Revolution, and how perfect doesn’t equate to best
Oct 2, 2009 –
Guest commentary by Jason Amunwa
Towards the end of August, Wired magazine published an article called “The Good Enough Revolution: When Cheap and Simple Is Just Fine”. This article, as many from Wired do, flipped my lid, because it put a name to something that I’ve encountered numerous times while working in social media – that [...]