Guest commentary by Sarah Yaussi
Last spring I was introduced, virtually as luck would have it, to this woman Sherry Heyl, who is a social media consultant in Atlanta. Although Heyl’s company, Concept Hub, admittedly does very little work related to real estate, I decided to sign up for her e-newsletter, thinking it might be provocative [...]
Guest commentary by Sarah Yaussi
I spent a bunch of time on the Web last night, catching up on my news, trolling for new story ideas, and listening to real estate-related conversations taking place online, when I got a message on Twitter from one of Big Builder’s 1,800-plus “followers.” This particular DM—a.k.a. direct message for Twitter [...]
Is today your Domino’s?
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.
In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It was [...]
Guest commentary by Sarah Yaussi
It was a super gloomy on the New York-Canada border this Fourth of July, so as I watched the rain, I figured I’d catch up on a little work and hope that miraculously the wind dies down and the sun begins to shine. As I was checking out some of my [...]
This is the presentation given at PCBC on June 17 by Jon Bailey, Lora Heramb, and Jason Baer.
Why homebuilders should embrace social media
Social media strategy – how to avoid a tactics-only mindset
Telling stories in social media
Tracking social media success
Case studies and best practices for blogging, Twitter, Facebook, YouTube and more.
Your comments are most appreciated!
Building an [...]