Category Archives: Social Media ROI

Online Homebuilder Marketing at the Big Builder Virtual Conference

Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]

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Measuring the Effectiveness of Twitter

Guest commentary by Jason Amunwa

We are uncovering more and more examples of people in the building community using Twitter as a marketing tool. Examples abound of those who have mastered this social media platform, and those that are just getting started – @HaverfordHomes, @WarmingtonHomes, @SummerhillHomes, @PonderosaHomes, @PulteHomes and @Lennar are just a few.
There has been [...]

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If Ford Can Embrace Chaos, What’s Your Excuse?

Much excitement recently as Ford unleashed the Fiesta Movement project.
To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked up [...]

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