Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]
Guest commentary by Jason Amunwa
We are uncovering more and more examples of people in the building community using Twitter as a marketing tool. Examples abound of those who have mastered this social media platform, and those that are just getting started – @HaverfordHomes, @WarmingtonHomes, @SummerhillHomes, @PonderosaHomes, @PulteHomes and @Lennar are just a few.
There has been [...]
Much excitement recently as Ford unleashed the Fiesta Movement project.
To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked up [...]