Tips on what not to do in Social Media if you are a homebuilder
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Category Archives: Social Media Strategy
Online Homebuilder Marketing at the Big Builder Virtual Conference
Nov 16, 2009 –
Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]
Your Customers Don’t Want to Be Your Friend
Nov 11, 2009 –
If you’re Apple, Nike, or anything made with bacon, stop reading now.
If not, read on and recognize that your customers are probably not desperately trying to connect with your brand in social media.
As marketers, we’re trained to “see” brands and how they compete for our attention. Like a gold digger with a nose for AMEX, [...]
Engaging the Sales Team in Social Media
Oct 14, 2009 –
The number one question I am being asked by homebuilders these days is this: How do I engage my sales teams in social media? Understandable, as builders are trying to grasp how to tie actual sales to the social media marketing process and determine a Return On Investment.
My answer? There is no easy way.
Yes, it’s [...]
Layering the Offline and Online Marketing Worlds
Sep 22, 2009 –
We preach the liberal use of social media tactics for homebuilders in this blog, and all of our contributors agree that the future of marketing is strongly rooted in the online world. Yet folks who think that is the sole place to put their attention and resources are misguided – the best marketing programs today [...]