For a while, you couldn’t drive around any burgeoning community — anywhere — without the visual assault of the now famous sign spinners, or as we like to say in the real estate industry: human directionals. It seemed every new home community, suburban or urban, had its own street team dedicated to bringing drivers’ attention [...]
Guest commentary by Jason Amunwa
Ok, you get it. Social Media is the way things are headed, and you’ve gotten top brass to sign off on an initial strategy to get your brand out there as part of the conversation. You’re feeling good, and excited to get started.
I hate to be the wet towel, but there’s [...]
Yes, there are holdouts, but social media adoption is as fast as anything I’ve ever seen. It took at least 7 years for companies to stop asking “why do we need a Web site?” We’ll have nearly universal social media usage at a corporate level long before then.
If you believe Forrester’s predictions on interactive spending, [...]
At Pacific Coast Builders Conference earlier this summer, I spoke on Social Media for Homebuilders and showed a video at the beginning of my presentation called “Did You Know?”
Here is the latest version of that video, which now focuses almost exclusively on Social Media (to no surprise):
Pretty amazing statistics – I wonder what 2010’s video [...]
Guest commentary by Caron Golden
I’ve recently taken on the launch and management of a Twitter account for a large condominium project in San Diego. My goal in using social media for this client is to help move their brand into more positive terrain, position them as a lifestyle icon in their part of the city, [...]