Category Archives: Social Media Tactics

PCBC 2010: Start Your Twitter Engines!

Twitter hashtags and handles for speakers at the Pacific Coast Builder Conference (PCBC 2010)

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Balancing The Personal and Professional in Social Media

Does social media make you more comfortable, or less comfortable? For me, it’s both.
As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, regardless [...]

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Commenting on competitors’ content: Bad form or fair play?

Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?

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Online Homebuilder Marketing at the Big Builder Virtual Conference

Big Builder Online began hosting its Big Builder Virtual Conference for homebuilders today, and I had the honor of presenting a session on social media and online homebuilder marketing.
Through an innovative new delivery channel, Big Builder has taken what was formerly a traditional conference that required attendance in person and changed it into an online [...]

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Cool New Mapping Tool for Twitter

A Twitter friend at Vantage Pointe condominiums in San Diego (@VantagePointeSD) just let me know about a great new tool for mapping via Twitter called Schmaps.
Schmaps is basically a mapping service that automatically matches your intended location with a quick and easy link attached to your tweet. Instead of having to look up and address [...]

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