Guest commentary by Jason Amunwa
The following is taken from a new post I contributed to Bailey Gardiner’s blog, Don’t Drink the Kool Aid as a kind of scorecard of some 2009 online marketing predictions. Although it has a bit of a broader focus, I felt that a few of these predictions were especially meaningful for [...]
Guest commentary by Sarah Yaussi
I had a colleague in the industry contact me with a really good question about Twitter. He wrote:
“We have been following your commentary on social media, which we find fascinating, but we’re not quite sure how to apply it to us. We have one very specific question for you: Do you [...]
Guest commentary by Jason Amunwa
Towards the end of August, Wired magazine published an article called “The Good Enough Revolution: When Cheap and Simple Is Just Fine”. This article, as many from Wired do, flipped my lid, because it put a name to something that I’ve encountered numerous times while working in social media – that [...]
Guest commentary by Jason Amunwa
Ok, you get it. Social Media is the way things are headed, and you’ve gotten top brass to sign off on an initial strategy to get your brand out there as part of the conversation. You’re feeling good, and excited to get started.
I hate to be the wet towel, but there’s [...]
Guest commentary by Caron Golden
I’ve recently taken on the launch and management of a Twitter account for a large condominium project in San Diego. My goal in using social media for this client is to help move their brand into more positive terrain, position them as a lifestyle icon in their part of the city, [...]