homesdotcom-iphone-app
-
Recommended Reading
-
Archives
Category Archives: Trends
Commenting on competitors’ content: Bad form or fair play?
Nov 25, 2009 –
Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?
Evaluating Online Marketing Predictions of 2009
Oct 30, 2009 –
Guest commentary by Jason Amunwa
The following is taken from a new post I contributed to Bailey Gardiner’s blog, Don’t Drink the Kool Aid as a kind of scorecard of some 2009 online marketing predictions. Although it has a bit of a broader focus, I felt that a few of these predictions were especially meaningful for [...]
The “Good-Enough” Revolution, and how perfect doesn’t equate to best
Oct 2, 2009 –
Guest commentary by Jason Amunwa
Towards the end of August, Wired magazine published an article called “The Good Enough Revolution: When Cheap and Simple Is Just Fine”. This article, as many from Wired do, flipped my lid, because it put a name to something that I’ve encountered numerous times while working in social media – that [...]