The world of marketing has changed forever, and homebuyers along with it. Traditional ad resources like newspapers, direct mail, radio and TV are dropping like flies, and all we hear about are the great new online marketing opportunities. As homebuilders and the industry continue to migrate to the Internet, it becomes increasingly difficult to determine [...]
SOCIAL MEDIA-AN UNTAPPED RESOURCE FOR HOMEBUILDERS
How to reach new customers by developing your online community
Did you know nearly nine out of 10 homebuyers begin their quest for a home online? Yet few homebuilders are engaging the space to reach customers. Banner ads and pay-per-click are no longer enough. Your online presence must be [...]
Guest commentary by Caron Golden
Clearly you already know it’s a good idea to be reading up on what’s happening in social media. Otherwise, you wouldn’t be reading Builder Social Blog. And, yes, this is a great source for information specific to homebuilders. But, we’re not the sole source, nor should we be. Each of us [...]
Mobile video is a game-changer for the mobile web, and will be a critical tool for homebuilders.
Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?