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Tag Archives: Customer Experience

Commenting on competitors’ content: Bad form or fair play?

Nov 25, 2009 –

Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?

By jason | Posted in Customer Experience, Industry Information, Social Media Tactics, Trends, Uncategorized | Also tagged , , , | Comments (0)

Why Social Media Helps the Rich Get Richer

Jun 2, 2009 –

Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that it’s [...]

By admin | Posted in Customer Experience, Social Media Strategy | Also tagged , , , | Comments (1)