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Tag Archives: homebuilder marketing

Commenting on competitors’ content: Bad form or fair play?

Nov 25, 2009 –

Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?

By jason | Posted in Customer Experience, Industry Information, Social Media Tactics, Trends, Uncategorized | Also tagged , , , | Comments (0)

Social media a game-changer for homebuilders

Jun 19, 2009 –

I’m just returning home from speaking at the Pacific Coast Builders Conference (PCBC) in San Francisco, where I led a presentation on social media marketing for the homebuilding community. And although I was there to teach along with Jason Baer and Lora Heramb, I was also there to learn. And I learned a great deal about where homebuilder [...]

By jon | Posted in Social Media Strategy | Also tagged , , , | Comments (2)