Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?
I’m just returning home from speaking at the Pacific Coast Builders Conference (PCBC) in San Francisco, where I led a presentation on social media marketing for the homebuilding community. And although I was there to teach along with Jason Baer and Lora Heramb, I was also there to learn. And I learned a great deal about where homebuilder [...]
This is the presentation given at PCBC on June 17 by Jon Bailey, Lora Heramb, and Jason Baer.
Why homebuilders should embrace social media
Social media strategy – how to avoid a tactics-only mindset
Telling stories in social media
Tracking social media success
Case studies and best practices for blogging, Twitter, Facebook, YouTube and more.
Your comments are most appreciated!
Building an [...]
As part of a recent exercise on social media for a homebuilder client, I searched for examples of other homebuilders using Twitter as a marketing tool. Yep, you guessed it — not so much. There are a few examples of builders doing it really well (check out @lennar for example), and yet there [...]
I’m preparing a presentation on social media marketing for homebuilders at the industry’s preeminent annual convention, The Pacific Coast Builders Conference (PCBC). As leaders in this relatively new marketing field, our marketing experts are asked frequently to speak on social media as it relates to a variety of industries — and part of our [...]