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Commenting on competitors’ content: Bad form or fair play?

Nov 25, 2009 –

Is it ok to comment on a competitor’s blog or content? You can be forgiven if even passing mention of such a crazy idea makes your skin crawl. For many marketers, the concept is akin to being forced to sit in the middle of Fenway Park during a tied-up World Series, wearing a Yankees jersey. But seriously, is it ok?

By jason | Posted in Customer Experience, Industry Information, Social Media Tactics, Trends, Uncategorized | Also tagged , , , | Comments (0)

4 Brand-Saving Recommendations for Social Media Crisis Management

Jul 21, 2009 –

Is today your Domino’s?
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.
In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It was [...]

By jason | Posted in Social Media Case Studies, Social Media Tactics | Also tagged , , , , | Comments (1)