This is the presentation given at PCBC on June 17 by Jon Bailey, Lora Heramb, and Jason Baer.
Why homebuilders should embrace social media
Social media strategy – how to avoid a tactics-only mindset
Telling stories in social media
Tracking social media success
Case studies and best practices for blogging, Twitter, Facebook, YouTube and more.
Your comments are most appreciated!
Building an [...]
As part of a recent exercise on social media for a homebuilder client, I searched for examples of other homebuilders using Twitter as a marketing tool. Yep, you guessed it — not so much. There are a few examples of builders doing it really well (check out @lennar for example), and yet there [...]
I’m preparing a presentation on social media marketing for homebuilders at the industry’s preeminent annual convention, The Pacific Coast Builders Conference (PCBC). As leaders in this relatively new marketing field, our marketing experts are asked frequently to speak on social media as it relates to a variety of industries — and part of our [...]
Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that it’s [...]